Ad Changes

Today I reduced the bids on a couple of keywords. Click volumes and costs were climbing a bit and conversions dropped so I thought I'd move the positions down. I dropped the bid $.05 on keyword 's o f a' and $.04 on 's o f a s' (I added the spacing so this post doesn't start getting ranked in Google.)

We're getting ranked really well for keyword 'c ou ch es' so I'll be watching the organic traffic to see what happens with bounce rates, page views and conversions.

Nothing big today.