18 September 2006

Counting Clicks

The S campaign gets the lions share of clicks among all the campaigns. I pulled some poorly performing ads and am now running one of the better performing ads from the F campaign to see if we can crank it up a bit.

This weekend is particularly interesting because a couple of people discovers the back link to our Scn'l page and ordered stuff. The first real orders of that product type. a Cch-Cch combination and a Lvst. We think the Lvst order was placed with the anticipation of adding pieces and creating a longer unit later.

Talley-Ho!

15 September 2006

'S o f a'

Checking the conversions for this month revealed a clear winner for the S campaign. I pulled two ads (indicated in the conversion study for 1 Sep thru 15 Sep 2006.)

The S campaign gets the highest clicks and so I'm running the best text so far this month.

Looking forward to adding sectional to our list of words.

14 September 2006

Coming to a Website near you

It's pretty obvious that I haven't done really anything with the ads the last few weeks. Pretty much just running the reports watching impressions and that's about it. We've been focused on the sectional release and the changes there that I have kind of fallen in to something a little less than maintenance mode. I don't like it because it feels lazy to me and the gleeming pimple pointing to the laziness is the fact that I didn't catch the license update for the bid software.

I don't like it.