Yahoo Stuff

I pulled three ads from the Yahoo Sofas Campaign today. 2 that were going to a sofas specific landing page and one that was going to the home page. I used bounce rate statistics to make the decision.

As far as making similar changes in Google. Google searchers like the home page better than the landing pages. So we're sticking with it...

I'll be watching the furniture campaign bid price in both Google and Yahoo tomorrow to see if we need to drop the bid even more to keep costs in line. I'll be checking out the other campaigns as well to keep things in check. Any ideas would be great.

SIDE NOTE: Click the "Add to Google" button if you have a personalized Google home page and would like to see updates posted there.

Byron