Ad stuff

3 changes today:

1. The landing page in Google sofas campaign is now index.cfm instead of /sofas/index.cfm.
2. Yesterday, Blaine added a new headline... "All the Sofas" to the sofas campaign in Google. It received good click-throughs so we added a new ad that combined the new headline with pet-proof, washable and storage text.
3. In the Yahoo Sofas campaign there was a bounce rate difference between ads containing similar text but different display urls and landing pages. The sofas 3 ad, which does not include the /sofas in the display url and goes to the home page had a bounce rate of 23%. The sofas land 3 ad which does contain the /sofas in the url and goes to the sofas landing page had a bounce route of 8.6%. The time period was from 09-Jan-2007 to 12-Jan-2007. The sofa land 3 ad had a lower click through so I removed the /sofa part of the display url to test the bounce and conversion rate.

Byron