Observations

Yesterday's drop in bid price seemed to work to our advantage. There was no significant change in position or click volumes, (we'll see what happens today) but a sizeable shift in cost, (something close to $200.00 less on the day's clicks).

The bounce rate for the index page on non-campaign generated traffic seems to be climbing a bit (it has been holding arround the high 'teens and low twenties but was up to 26% yesterday.) My thought on this is that as we get better rankings for our keywords we're going to see a jump in traffic (new visits) but a corresponding jump in bounce rates.

That's it for now.