11 July

Added one ad to sofa and sofas each. Easy Sofa Shopping headline watching ctr.

9th of July

Sofa campaign: Paused 2 ads with Microfiber language and dropped bid to .31 from .34. Decision was based on conversion info for the last thirty days.

Sofas campaign: Paused 1 ad singular sofa language based on last thirty day's conversions. Dropped bid from .32 to .29

2nd and 3rd of July

Yesterday I tinkered with the sectionals campaign in Google. I paused two ads that were getting low returns and clicks in the sectional group and dropped the price on both sectional and sectionals.

Sectional went .33 to .29
Sectionals went .36 to .33

the positions dropped a bit but that's ok because the click through stayed fairly high.

Today - 03-July-2007, I dropped the sofa bid from .36 to .34. The position has been holding around the high sixes. The conversions were good so I'm trying to see if we can squeeze a little more conversion out of the lower positions. The ad spend percent yesterday was around 14, it was 13 the day before.

toodles

July 01 Updates

Dropped the sofas bid in Google from .38 to .31.

Paused three ads in Yahoo sofas campaign.